Mapping the Space Between Data & Insights

Hey, I am Harris. My job is closing the distance between "we have data" and "we actually understand what's happening." I turn information into things humans actually understand and use.

I don't believe data "speaks for itself." Every metric and every chart already has a theory baked in, whether you notice or not. You need an idea about how the world works before the data becomes useful. Otherwise you risk learning the wrong lessons with great confidence.

I immerse myself in the data, designing studies, building statistical models, and figuring out if what looks like a signal is actually one. Then I design visuals to see what's going on, and build frameworks to think about why. The goal isn't fancy math or pretty dashboards. It's better decisions and fewer costly misunderstandings.

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The Visual Design Era [2008-2013]

I started as a graphic designer working in small studios, as a freelancer, and then at a bigger advertising agency. I helped design websites and marketing campaigns for all sorts of clients: small businesses, non-profits, public organisations, and some well-known brands in airlines, telecom, and consumer goods.

The Product Design Era [2014-2020]

Somewhere along the way I realised I cared more about how things work than how they look. Systems, interactions, the logic underneath. So I moved into product and software design, working with ambitious startups like Locish, Workable, Weengs, Forky, e-restaurants, Manual, and Arcweave. Sometimes on their teams, sometimes independently. The job was always the same: turn an idea into something people can actually use, then help ship it.

The Data Analysis Era [2021-2025]

My habit of pulling systems apart eventually led me to statistics. It stuck enough that I decided to pursue a Statistics degree. While studying, I joined Convert Group, an e-commerce analytics firm. I ran analyses on the online grocery and pharmacy industries and led a small team that built data visualisations, dashboards, and automated reports. Most of the work was translating numbers into insights that clients could act on.

The Research Era [2026-Present]

Now I get to do the thing I kept drifting toward. I work on projects that let me dig into data, build models, and figure out how to communicate what's going on and why.